h2. Social Networking Books
* [Groundswell|http://www.forrester.com/Groundswell/book.html] by Charlene Li and Brafman and Josh Bernoff
* [The Starfish and the Spider: The unstoppable power of leaderless organizations|http://www.amazon.com/Starfish-Spider-Unstoppable-Leaderless-Organizations/dp/1591841836/] by Ori Brafman and Rod Beckstrom
* [The Wisdom of Crowds|http://www.amazon.com/Wisdom-Crowds-Collective-Economies-Societies/dp/0385503865] by James Surowiecki
* [The Tipping Point|http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624/] by Malcom Gladwell
* [The New Influencers: A Marketers Guide to the New Social Media|http://www.amazon.com/New-Influencers-Marketers-Guide-Social/dp/1884956653/] by Paul Gillin
* [Naked Conversations: How blogs are changing the way businesses talk with customers|http://www.amazon.com/Naked-Conversations-Changing-Businesses-Customers/dp/047174719X/] by Robert Scoble and Shel Israel
* [The Cluetrain Manifesto: The end of business as usual|http://www.amazon.com/Cluetrain-Manifesto-End-Business-Usual/dp/0738204315/] by Rick Levine, Christopher Locke, Doc Searls & David Weinberger
* [Wikinomics: How mass collaboration changes everything|http://www.amazon.com/Wikinomics-Mass-Collaboration-Changes-Everything/dp/1591841380/] by Don Tapscott
* [The Long Tail: Why the future of business is selling less of more|http://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378/] by Chris Anderson
* [Beyond Buzz: The Next Generation of Word-of-Mouth Marketing|http://www.amazon.com/Beyond-Buzz-Generation-Word-Mouth/dp/0814473830/] by Lois Kelly
* [Citizen Marketers: When People Are the Message|http://www.amazon.com/Citizen-Marketers-When-People-Message/dp/1419596063/] by Ben McConnell, Jackie Huba
* [Community Building on the Web : Secret Strategies for Successful Online Communities|http://www.amazon.com/Community-Building-Web-Strategies-Communities/dp/0201874849/] by Amy Jo Kim
* [Groundswell|http://www.forrester.com/Groundswell/book.html] by Charlene Li and Brafman and Josh Bernoff
* [The Starfish and the Spider: The unstoppable power of leaderless organizations|http://www.amazon.com/Starfish-Spider-Unstoppable-Leaderless-Organizations/dp/1591841836/] by Ori Brafman and Rod Beckstrom
* [The Wisdom of Crowds|http://www.amazon.com/Wisdom-Crowds-Collective-Economies-Societies/dp/0385503865] by James Surowiecki
* [The Tipping Point|http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624/] by Malcom Gladwell
* [The New Influencers: A Marketers Guide to the New Social Media|http://www.amazon.com/New-Influencers-Marketers-Guide-Social/dp/1884956653/] by Paul Gillin
* [Naked Conversations: How blogs are changing the way businesses talk with customers|http://www.amazon.com/Naked-Conversations-Changing-Businesses-Customers/dp/047174719X/] by Robert Scoble and Shel Israel
* [The Cluetrain Manifesto: The end of business as usual|http://www.amazon.com/Cluetrain-Manifesto-End-Business-Usual/dp/0738204315/] by Rick Levine, Christopher Locke, Doc Searls & David Weinberger
* [Wikinomics: How mass collaboration changes everything|http://www.amazon.com/Wikinomics-Mass-Collaboration-Changes-Everything/dp/1591841380/] by Don Tapscott
* [The Long Tail: Why the future of business is selling less of more|http://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378/] by Chris Anderson
* [Beyond Buzz: The Next Generation of Word-of-Mouth Marketing|http://www.amazon.com/Beyond-Buzz-Generation-Word-Mouth/dp/0814473830/] by Lois Kelly
* [Citizen Marketers: When People Are the Message|http://www.amazon.com/Citizen-Marketers-When-People-Message/dp/1419596063/] by Ben McConnell, Jackie Huba
* [Community Building on the Web : Secret Strategies for Successful Online Communities|http://www.amazon.com/Community-Building-Web-Strategies-Communities/dp/0201874849/] by Amy Jo Kim