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2. Social Networking
3. Books

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Books

• Added by lskrocki, last edited by lskrocki on Oct 28, 2008  (view change)

Comment:

Social Networking Books

• Groundswell by Charlene Li and Brafman and Josh Bernoff

• The Starfish and the Spider: The unstoppable power of leaderless organizations by Ori Brafman and Rod Beckstrom

• The Wisdom of Crowds by James Surowiecki

• The Tipping Point by Malcom Gladwell

• The New Influencers: A Marketers Guide to the New Social Media by Paul Gillin

• Naked Conversations: How blogs are changing the way businesses talk with customers by Robert Scoble and Shel Israel

• The Cluetrain Manifesto: The end of business as usual by Rick Levine, Christopher Locke, Doc Searls & David Weinberger

• Wikinomics: How mass collaboration changes everything by Don Tapscott

• The Long Tail: Why the future of business is selling less of more by Chris Anderson

• Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly

• Citizen Marketers: When People Are the Message by Ben McConnell, Jackie Huba

• Community Building on the Web : Secret Strategies for Successful Online Communities by Amy Jo Kim

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