Context
Surfing the web is stateless and anonymous activity. For social sites the user has to identify himself in order to participate in the community. The first time this is done with a Quick Registration. The following times he can simply [Log in].
Problem
Registration has to be easy because growing the community is essential.
Forces
- Users fear for high commitment because they haven't yet established trust about the community (safety net)
- They are reluctant to to reveal too much personal information too early.
- Spammers and bots try to break into the system for anti-social reasons
Solution
Therefore...
- ...
- use defensive mechanisms like captchas to prevent bots from spamming the system.
Examples
References
[Log In]
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Comments (3)
Feb 20, 2009
mmprove says:
better rename to 'Sign Up'? No, that's too similar to 'Log in'. But 'Enter the C...better rename to 'Sign Up'? No, that's too similar to 'Log in'. But 'Enter the Community' sounds good and general.
Feb 26, 2009
eincarsten says:
Provide support for existing accounts (openid, yahoo, google, etc.) will lower t...Provide support for existing accounts (openid, yahoo, google, etc.) will lower the gap for entry.
Feb 26, 2009
mmprove says:
good point. Thanks!good point. Thanks!